Digital Marketing Channel Strategies to Maximize e-Commerce Growth in 2021

Companies often jump to technicalities when it comes to implementing digital marketing strategies. However, they need to emphasize the importance of identifying the place where customers invest their maximum time. In most cases, the answer is the Internet, and this is where your digital marketing strategies need to be implemented.

The lifeblood of eCommerce growth relies on effective digital marketing strategies. You simply have to unveil the correct approaches that can create brand awareness, lead generation, and direct sales. This means a combination of various digital marketing strategies can help to achieve the best outcomes.

In this article, we will be exploring the essential digital marketing channels that will focus on generating better web traffic for eCommerce growth. You can also consider eCommerce SEO for your business, you can also use to improve your eCommerce seo.

Digital Marketing Channel Strategies for Ecommerce Growth

Organic Traffic

Organic digital marketing strategies include all the search engines that are responsible for attracting website visitors. These are Google, Yahoo, Bing, and In the search for a particular product or service, the users discover the eCommerce sites.

A report says that 53% of website traffic comes from organic search results. Search engines will automatically rank a website with a well-optimized website page higher.

Social Media

This digital marketing channel has all the website traffic generated from social media networks, such as Twitter, Facebook, Instagram, Pinterest, and others.

The mobiles are the latest means where users spend 80% of total time on social media. Traffic can be either from organic means or paid advertisements. Over the years, social media platforms have been pushing eCommerce players for paid engagements.


The email marketing campaigns, order confirmation emails, newsletters, etc., contribute to the email marketing strategies responsible for driving web traffic. More emphasis is given on increasing email lists.

Ensure that you are coming with intriguing ideas and addressing the potential customers in a unique way. Take care of your email content, so that it’s not categorized as spammy and obnoxious by the users.

Content Marketing

The blog posts, videos, PDF, and other digital downloads are all variations of contents. This marketing strategy prioritizes these media to generate website traffic.

Hubspot defined content marketing by another name, known as inbound marketing. Content creation provides entertainment or value that can benefit the eCommerce stores to get traffic to their websites.

Paid Search

Today, most eCommerce platforms rely on the paid ad campaign to drive traffic. In other words, it is called search engine marketing (SEM) or pay-per-click (PPC). The search engine campaign can be launched on platforms, such as Google AdWords or Bing Ads.

Online stores looking to obtain more traffic can invest in these two platforms to get maximum returns for investment in eCommerce.

Affiliate Marketing

Affiliate marketing is another trending means to encourage your products and services through affiliate partnerships. The affiliate partner will offer promotion in exchange for a commission on all completed orders. With the implementation of this marketing strategy, you can drive the attention of the audience to your eCommerce website.

Now, you can launch your affiliate programs on networks, like,, and Rakuten Linkshare. You can also develop relationships with cashback sites, deal sites, bloggers, and online influencers.

Referral Promotion

You can even get outside the search engine domain and invest in third-party apps and websites to get referrals for your eCommerce. The traffic is mainly attracted from websites and apps where you may run sponsored blog posts, running ads, or digital newspapers.

It typically incorporates marketing strategies that are not there in the other seven channels both organic and paid.

Direct Traffic

The direct traffic indicates to all those searches where the users directly type your website in the URL directory or access the site through bookmarks. It also contributes to the website traffic without any means of reference.

Direct traffic implies all the measures taken by your company to create brand awareness among the audiences. It also accounts for your offline marketing efforts, such as TV, radio, events, etc. For example, people may know about your brand through a TV commercial or elsewhere and access your website using their phones directly.

  • Other Emerging Platform

As digital marketing strategies are expanding, there are other emerging platforms to engage with the audiences and followers. Today, Instagram stories are setting a popular narrative about various eCommerce brands.

After the visual medium, verbal communication plays a significant role. Virtual assistants, like Alexa, Google, and Siri are listening and responding to the queries using search engines. AI technology-empowered chatbots are also increasing sales with much faster replies to customer queries.

Summing Up

It is great to implement digital marketing strategies to boost your eCommerce growth in 2021. However, don’t forget to check the performance metrics with respect to your established objectives.

By monitoring the performance, you will be able to derive maximum benefit from your strategies.

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